Today some of my work was featured in the latest FoundFolios FoundExposed series. The theme this time was “Objects of Desire.” I am truly flattered to be featured beside the company of some really great photographers such as Stan Musilek, Jimmy Williams, Bill Cahill and others.
My feature shot is a bold graphic shot of the front grill of an Infiniti FX45. We shot this as part of a dead front shot for Infiniti.com. After I delivered the shot to the agency, I wanted to simplify the shot and take it back to it’s stylized shapes. So, I darkened the interior, removed windshield wipers, and some patterned “bumps” in the grill design I found distracting. It’s always been a favorite of mine. Please let me know your thoughts.
Recently, I took a business trip to San Francisco which consisted of hanging with my rep Lenlee Jenckes and fellow Lenlee Represents roster photographers and going to agency portfolio shows every day for three days. After the shows, I decided to tack on a few days to the trip and just go shoot some stuff for me. I’d just head north along the coast and shoot landscapes, nature, life, whatever I felt like. No restrictions. Oh and maybe stop in at a few breweries along the way.
I ended up having a ball. I not only experienced a “high on photography” feel I haven’t felt so intensely for a while, but I got some pretty cool stuff to boot.
In fact some other folks agree. I took 2nd place in the 2011 PDN Great Outdoors Photo Contest with one of those shots. Unfortunately at the time PDN has not updated the 2010 Contest winners so there is no link available. Here’s a crappy iPhone shot of my image in PDN.
The image was captured just before sunset. I’d been on the run driving and shooting all along the coast since sunrise. I pulled in to check out the lighthouse and had to park really far away due to the summer crowds of tourists. Despite the distance, as soon as I stepped out of my truck and made my way down to the ocean, I knew I had a special location. I set up, composed the image and shot alot of various exposures for HDR combination later. I used a heavy variable ND filter to slow my shutter speeds way down to blur out the waves and make them look more surrealistic. I processed the RAW images using Aperture 3. Later in PhotoShop I combined the various light and dark exposures as different layers. Then using masking I painted the light exactly as I wanted it to appear.
In another effort of targeted marketing my rep Lenlee Jenckes recently came up with a an idea to re-create an ad for Johnnie Walker using one of my shots and her design skills. I shot it, she created the “ad,” then emailed it to a handful of agency creatives at Bartle Bogle Hegarty in New York. Next step…their Facebook wall
Here’s the shot. Can you spot Johnnie?
After notable unrest in the past decade Heineken’s US business landed at Wieden & Kennedy’s New York City offices in May 2011. You can read more about the story on Adweek.com.
Now, I’ve always wanted to work for Heineken and W+K, so I’m going after the business. I photographed two test shots to hopefully catch their attention. The first shows an open fridge full of Heineken, symbolizing the employee fridge at W+K, with the word “Congratulations” spelled out in magnetic letters.
This was sent by emailer first. If the user clicks on the fridge they will be rewarded with a view of this tasty, frosty Heineken shot (below) on my site. Once on my site, hopefully they will look at the rest of my liquids portfolio and remember me for the next job!
The emailer campaign will be followed up with a snail-mail campaign consisting of the two images sent on postcards about a week apart. The fridge shot will be sent out first and then the second will followup as the reward. These will include a handwritten note from me to personalize each card.