I’ve been a patron of Cismontane Brewing in Orange County, California for several years but only recently did I get the chance to do some work for them. Evan Weinberg, co-founder of Cismontane reached out to me, looking for a quick-turnaround shoot for some POS displays to go in a local grocery store. I was stoked to help them out. I stopped by the brewery to hand pick the best bottles and labels, then headed to my studio to get to work. Evan and I settled on a clean, classy look for the lighting that would make the bottles and labels be the focus of the shot. I framed the shot with a low camera angle to make each bottle more heroic in stature. I used a combination of soft boxes, diffusion and hard light to capture the images I needed. Then I headed into my Photoshop lab to composite and make what I had envisioned come to life. When I sent the files over to Evan his response was “They look killer! You are the man!”
Here are a few of the finished shots.
Here is a composite shot I did for myself after Cismontane got what they needed.