I recently wrapped a very rewarding, albeit technically-challenging shoot for the new Nissan Altima. Critical Mass out of Calgary asked me to shoot a 360-degree flyaround at 6th & Hope in downtown Los Angeles and a matching interior panorama. For the flyaround they wanted 72 frames. Shooting 72 frames in a short period of time (before light changes too much) while dealing with downtown LA ITC (intermittent traffic control) and pedestrians was no easy feat. I think I got two bites of my working lunch. Oh well. Some days are like that. The results were well worth it!
It was a different shoot than usual right from the start. The agency had pre-selected their location and had done extensive previz for the shoot. While it was refreshing to have this level of detail and input from the agency before the shoot, it also meant I was going to be held to their exacting standards. Oh well. That’s what I do and I suppose that’s why I got the call.
It was also a bit different since the job was being run through local ad agency Chiat Day and Ridley Scott’s production company RSA Films. That meant more layers of communication, approval, etc. but as it turned out all the people involved were very professional, and a pleasure to work with.
To get the shot on location I teamed up with previous collaborator Tom Barron of ImageG. Tom is a motion control wizard and customized a rig to make the shoot a possibility. He modified his Bulldog rig to get the reach and moves that were required.
There were quite a lot of computers, electronics and cabling on this shoot. The shot above shows the digital “command post” where we fired the camera from and could review takes. We maxed out USB 2.0 shooting with three repeaters connecting four 15′ cables.